Website
Traffic - Free Website Traffic - Pleasing Your Visitors
- Building Loyalty
The first thing you need to understand about being
a webmaster is this. Your customers/visitors will
make or break your Internet business. Please them
well and they'll stay. Give them your best, and they'll
return.
The
way to traffic isn't just getting people to come to
your website, it's getting them to stay and creating
a need for them to come back.
Building
Traffic:
In
order for them to stay your site must provide continued
benefits. The best way to do this is by maintaining
a quality newsletter. This allows you to provide updates
and new information on a regular basis, giving them
reasons to return continually as you update the information
on your website as well.
Pleasing
Your Visitors:
Things
that please your visitors are things that relate to
their needs and not yours. You need to make money.
However, that's not your first concern. Your first
concern is creating an environment that pleases your
targeted market, your visitors. In doing this, you'll
get to your needs. Happy customers will help your
website profit.
Building
Loyalty:
This
is the hardest thing to do and yet, it can be the
easiest thing to accomplish.
Be
honest
- Always give your honest reviews and observations;
never allow greed to cloud your judgment.
Work
hard
- Providing quality takes a lot of work. Research
will help you keep up to date with the latest trends
and needs of your visitors. Don't be satisfied with
simply copying what other people say or do. Learn
what you need to know by digging for it. If you quote
other webmasters, how do you know that their viewpoint,
statistics and so forth are the right ones? People
tend to trust others in authority. Do not abuse their
trust by telling them things you personally have not
research or experienced.
If
I say, Yahoo! only covers 16% of the www in an article,
I can tell you that I read it first in an article
produced inside the Yahoo! magazine. If you quote
someone, make sure you know their information has
been researched and is reliable.
I'm
not saying you can't quote other webmasters. If I
provide a statistic and I don't say where I snagged
it from, ask me. I'll be happy to tell you. The same
goes for any webmaster. Many of them provide wonderful
information on the latest news and trends. If you'd
like to know a bit more about what they say, ask.
If they don't respond or tell you, they're either
too fat headed and think they don't need to answer,
or they're extremely busy or on vacation and you'll
probably get an answer in a few days or so. A little
patience will go along way.
Work
hard, be honest, provide the best quality you can
and you'll build traffic, return visits and customer
loyalty.