Networking
'It's not what you know, it's who you know'?
Networking in business.
No, not the computer networking, but the friendship
networking. We’re not talking buddy-buddy friends.
We’re talking someone you can pick up the phone
and call when you need something done NOW. This
is how people become successful, they network.
Networking can be a stepping stone to better contacts,
better prospects and a better career. There are
many important things to know about networking
in order to be successful. It is really important
in any line of business, especially if you are
planning on furthering your career or starting
up your own business.
Networking means
building professional relationships with a group
of people who can help you to better your career,
and staying in contact with them.
Building up
your network
Who is
in your network?
You may not even know it but you already have
a network formed. Relatives, friends, bank manager,
solicitor, accountant, boss, colleagues, clients
and so on. You may look at this group and think
how small it is, and it is small now but the question
isn't about the size but how can these people
help me? Who do they know that I don't?
Make a list of
all these people consider what they can do for
you. Have they already helped you in some way
or another? Who do they know? Who do they work
for/with?
How to
network
The first step of making a new business acquaintance,
is of course, meeting them! Typically an old social
friend will introduce you, and your title, to
the prospect. This is the most important part,
first impressions are vital. Make sure to explain
what the business is that your in and what exactly
your role in the company is. Then show some interest
in the other person. Find out exactly how helpful
they can be.
If you are still
interested, invite them out to a lunch, keep the
lunch completely social. Become this person’s
friend! Well, you sort of do want to be their
friend, but you also need them. Introduce your
new acquaintance to some of your other friends,
bring them into your social life. When you hold
special dinners, make sure they are invited.
Keep in touch with
this new acquaintance, periodically phone them
to give them seemingly useless information, just
so they know you have not dropped off the face
of the earth. Also if possible, do favours for
them, so they owe you one.
Now, if the time
ever comes that you need something from this person,
you can just pick up the phone and carefully ask.
Remember to end the conversation with “I owe you
one.” Attempt to make as many “business acquaintances”
as possible. You never know when you might need
a favour.
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