10
Steps to a Job as an Event Planner: /EventPlanner1.asp
In the midst of
the excitement and chaos of planning a social
event, you are looked to as a steadfast beacon
of decision-making and organizational talent.
Your creativity and social know-how lend that
special something to any gathering, so that the
attendees feel compelled to ask the host or hostess
in astonishment as they leave, “How do you do
it?” The secret is: you do it!
An event planner
is, quite simply, someone who organizes an event.
While we generally think of an event as something
grand and spectacular, any occasion where people
gather – weddings, festivals, grand openings,
meetings, reunions – need someone to ensure their
social success. This is where you come in!
And the good news for aspiring planners
is that the job requires no formal training or
education; event planners generally rely on natural
talent, creativity and determination to succeed.
As long as you
have the desire, you can become an event
planner. No special education or experience is
necessary to break into this career and succeed.
If event planning sounds like the career of your
dreams, here are ten steps to follow based on
the
fabjob.com Guide to Become
an Event Planner:
1. Learn
about the profession: “Event
planner” is a broad term that encompasses everything
from corporate meeting planners to wedding specialists
to catering and hospitality coordinators. Spend
some time initially reading books, searching online
and talking to working event planners to see what
areas interest you the most, and to become familiar
with what is expected of you on the job.
2. Take
stock of your talents: Successful event
planners combine excellent interpersonal skills
with organizational ability to find out exactly
what their clients want, and get the job done.
Other key talents include resourcefulness (accomplishing
what you set out to do in the face of challenges)
and a creative flair or an artistic nature that
sets your skills apart from the competition.
3. Educate
yourself: While no degree is necessary
to become an event planner, areas of study (which
you may already have) that impress potential employers
and clients in this field are public relations,
marketing, advertising, human resources, business,
and retailing, as well as hotel and restaurant
management, hospitality and tourism. If you want
to strengthen your skills and supplement your
natural abilities, degree programs are available
specifically in event management, as well as industry
educational seminars and at-home study courses.
4. Develop
your materials: Before you begin job-hunting,
you will want to organize your self-marketing
materials so that they present you at your best.
If your resume is lacking in actual experience,
try volunteering to work with an event planner
or organize a smaller, local event on your own.
Make sure you ask those involved to write letters
of recommendation for you to show your future
employers or clients. Take pictures of all your
work, and use them in your portfolio to demonstrate
what you have done, and can do, for your clients'
or potential employers’ events.
5. Find
out who’s hiring: In addition to job
advertisements (found on related job boards and
classified ads), you should also directly contact
organizations you wish to work for. Larger businesses,
associations and not-for-profits, universities
and municipalities all have a need for event planners,
as do hotels, tourism bureaus, casinos, cruise
lines, theme parks, and event planning firms themselves.
Be creative in your job search – the simple question,
"Who plans your meetings and events?"
can open doors in the unlikeliest of places.
6. Interview
success: Prepare for the interview by
thoroughly researching the company. This will
help you be prepared for their questions and to
also know what questions to ask yourself. Have
your portfolio and other materials with you and
be prepared to discuss them at length. Remember
that your choice of dress can give you an opportunity
to show that you are both professional and creative,
so put some thought into your appearance. During
the interview, use confidence and enthusiasm to
sell yourself and your talent. Above all, relax
and be yourself!
7. Setting
up your own business: When you think
you're ready, self-employment could be the next
exciting step in an event-planning career. In
fact, many people break into the event-planning
field with this goal in mind. You will want to
look into the financial and legal aspects of the
venture, and study the market and your competition
so you are ready for the challenges that await
you. Decide on an image you want to project to
your clients and market yourself accordingly,
using a variety of media.
8. Finding
clients: Your main source of business
will likely fall into one of two categories: corporate
or social. Your local chamber of commerce can
be a great resource to find the contacts in the
corporate world and word-of-mouth is generally
your best bet for social clients. Promoting
yourself for free (through seminars, newspaper
columns, etc.) is a cheap and effective way to
let people know who you are and what you do, and
their referrals may lead to even more work for
you.
9. Networking:
You can have the best ideas and be the most creative,
perfect person for the job, but without the right
contacts, you might as well stick to throwing
birthday parties for your family! Plan to attend
tradeshows, join clubs and organizations and socialize
as much as possible to meet potential clients
and business contacts. Get comfortable talking
about what you do to everyone you meet, and always
hand out your business cards.
10. Boosting
Your Creativity: The more events you
do for one client or company, the more challenging
it gets to generate fresh ideas. When you need
a boost, turn to TV and movies, retail stores
(for materials), consumer magazines, the Internet,
or even a walk in nature to reawaken your senses
and inspire you to new creative heights. Your
suppliers can also be a source of innovative ideas
(that use their products, of course!) Maintaining
your creative edge is essential to staying on
top of your game in this business, so seek inspiration
constantly.
10 Steps to a Job as an Event Planner: /EventPlanner1.asp
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