'Cents'
and Sensibility: Bridesmaids' Dresses Blend Affordability
and Timeless Design
(ARA)
- Quick: look in the back of your closet. How
many old bridesmaids dresses are bunched into
the corner that you wore when you were in a friend's
wedding, but have never even looked at again?
If
you're like most women, there are at least two
or three, and you wince each time you think about
how much you spent on that dress, how it looked
on you, and how out of style it is today.
Of
course, when it's your turn to be the bride and
make the choices for your wedding party, you'll
do no such thing to your friends.
It
is possible to choose bridesmaids dresses that
avoid adding to your friends' collection of "one-time
wear" dresses. By looking for quality construction,
fine fabrics, timeless design the ability to mix
and match separates so each attendant can look
her best, you can create a great looking wedding
party as well as add a beautiful, useful gown
to your friends' wardrobes.
"Quality construction is important not only
so a gown literally stays put together, but also
for the best possible fit," says Bill Levkoff,
CEO of Bill Levkoff, Inc. "If a gown is well
made, it shows," he says. "High-quality
fabrics that suit a gown's design also make a
difference between a one-wear gown and a classic
gown your bridesmaids will look forward to wearing
on other special occasions."
One
especially useful feature Bill Levkoff dresses
have is the availability of separates, providing
the ability to mix and match different styles,
colours and sizes for the best possible fit. This
way each bridesmaid can wear what looks best for
her figure, while still maintaining a coordinated
look for the entire group.
"By
offering skirts and tops separately, your attendants
can choose different lengths, styles and a wide
range of colours. It won't matter if one attendant
is leggy and another has wide hips or one wants
sleeves when another is willing to go sleeveless,"
Levkoff says. "Everyone can get what she
prefers and all look great."
Bill
Levkoff, Inc., offers three lines of formals.
Champagne Formals are geared toward young women
who want a sophisticated look for proms, dances
or other special occasions. Moderately priced,
this line features many designs that are a good
choice for the bride wanting to keep wedding costs
reasonable.
Levkoff's New Image line is directed at the woman
whose wardrobe always reflects the latest style
trends. And the Bill Levkoff line features luminous
colours, graceful shapes and elegant fabrics for
a timeless, feminine look that has achieved universal
appeal for the past 50 years.
"By
focusing over the years on high quality gowns
and keeping up with design trends, the company
has built a solid reputation with style-conscious
women," says Bill Levkoff. "By building
solid relationships with more than 2,000 retailers,
the company has been able to make its gowns available
all across the country."
Courtesy ARA Content
|
