Eight Hours of Luxury Every Night
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While consumers are increasingly looking for
a luxury experience in all aspects of their lives, they
haven’t forgotten the importance of value either.
People are discovering the joys of wearing fine fabrics,
eating artisan bread and relaxing with a massage. These
little luxuries make life more pleasant and offer a
reward for a day of hard work. But to reward yourself
every day, look to one of the most important aspects
of overall well-being: a good night’s sleep.
A high-quality mattress is an
important part of treating yourself well. Many would
argue that it’s almost impossible to put a price
on a good night’s sleep. In fact, it can become
one of the most important things you do for yourself.
A good night’s sleep leads to a more productive,
refreshed morning. But when shopping for a mattress,
consumers are increasingly looking for more than just
a comfortable surface. They’re interested in the
total package -- quality, style, materials and service.
As many hotel chains began to
promote their mattresses for guests, people have been
trying to replicate that experience of luxury and pampering
in their own homes and are willing to spend more to
achieve it, because they believe that sleep is an essential
part of their quality of life.
According to the Better Sleep
Council, 93 percent of the people they surveyed agree
that “a good mattress will help me sleep,”
and 85 percent agree that “sleeping on a poor
quality mattress is bad for your health.” A high-quality
mattress brings the benefits of better health together
with the feeling of luxury in a way that consumers can
enjoy each night.
The Four Seasons Collection from
Spring Air represents the best of comfort and quality.
“Four Seasons represents a new concept in luxury
bedding,” says Jim Nation, Spring Air president
and CEO. “Through our research we identified the
new luxury consumers and discovered exactly what they
wanted. Then we created a mattress that met and exceeded
their expectations.”
The collection features the rare
natural latex, either as a solid latex core, or with
individually encased coil innersprings. Derived from
the sap of the tropical rubber tree, the latex is transformed
using the environmentally friendly Talalay process,
and is available from only one fabricator in the Western
Hemisphere.
Crafted with the finest materials
and quilt patterns, the Four Seasons Collection features
Spring Air’s Foam Encased Wireless Edge and NeverTurn
Advantage, and will be available in stores in 2005.
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