1920 – 1930

The flappers of the Roaring Twenties, embracing emancipation and innovation with gusto, discovered the novel freshness of aldehydic fragrances.

During these extravagant years, women joined the workforce and became emancipated. Goodbye corsets ! This was the era of the boyish "Garçonne" or flapper. There was a feeling of giddy lightness : speed records were broken, nights were spent dancing the Charleston, the stars of silent movies made everyone swoon ... Aldehydes introduced a breath of freshness and energy into fragrance.