1900 – 1920

1900 - the "Belle Epoque" ... fragrance was turning into a product of luxury with a prestigious name and a beautiful bottle.

This was the "Belle Epoque" ! The "Art Nouveau" was embraced with enthusiasm. Fragrance : Coty, a gifted visionary, teamed up with the equally talented Lalique and created a truly luxurious product.

Fashion : Farewell bustles ! Poiret proceeded to reinvent the feminine silhouette. The States saw the emergence of the beauty care and cosmetic market as pioneers Elizabeth Arden and Helena Rubinstein opened their doors. They added fragrance at a much later date.