The century of lights 1700 – 1789
Hairstyles, make-up and perfume ... During that
era, women painstakingly followed the codes of
seduction and discovered the tyranny of fashion.
The Court of Louis XV was named the "perfumed
court". It was mandatory to use a different
fragrance every day. Toilet vinegars were starting
to appear. It was a time of carefree happiness
and celebrations, with Marie-Antoinette its focal
point. Magazines and newspapers published the
canons of feminine elegance which were followed
painstakingly.
Hygiene became fashionable again. The olfactive
taste evolved to embrace more subtle fragrances,
thus contributing to the wealth of the first famous
Parisian fragrance houses. The Grasse chemists
were prospering. They had succeeded in improving
the techniques of enfleurage and distillation.
In Cologne, Jean-Antoine Farina launched the "Eau
de Cologne".
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