Bare Essence - Perfume developed
and merchandised by wealthy widow Tyger Hayes
(Genie Francis) as she struggled in the conglomerate
world of the Perfume Industry (filled with sex,
corruption and power) on the prime time soap opera
BARE ESSENCE/NBC/1983. When Tyger first sampled
her fledgling perfume (a.k.a. "Ma Femme")
developed by DeHavilland Fragrances in Grosse,
France, she said "Sexy smelly Good...Its
so basic, so primitive. It's breathtaking, romantic
and personal. It's got to be...Bare Essence."
With a successful prototype, Tyger established
Kellerco Perfume Company.
Beach, The - Cologne invented by Cosmo Kramer
(Michael Richards) after swimming with the Polar
Bear Club on episode No. 31 "The Pez Dispenser"
of the sitcom SEINFELD/NBC/1990-98. As Kramer
said "You spray it on. It smells like you
just came home from the beach." His friend
Jerry Seinfeld mocked the idea. "You think
people are going to pay $80 to smell like dead
fish and seaweed? That's why they shower."
On episode No. 51 "The Pick" Kramer
confronted Calvin Klein (played by Nicholas Hormann)
about perfume plagiarism when Calvin unveiled
his own scent called "Ocean" soon after
Kramer pitched a similar idea to one of Calvin's
executives. On episode No. 144 "The Nap"
Kramer invented a mattress filled with sand that
felt "like sleeping on a beach."
B.B.O. - Beyond Body Odor (aka "The Beast").
This term was coined on episode No. 59 "The
Smelly Car" by George Costanza (Jason Alexander)
on the sitcom SEINFELD/NBC/1990-98 who commented
on an atrocious smell left in Jerry Seinfeld's
car by a restaurant parking valet. After smelling
the odor, Jerry suggested the formation of a "B.O.
Squad" who would search out and scrub down
smelly people.
Chanel No.5 - Pricey perfume product ($250-an-ounce)
advertised over the years on television and print
ads. In 1994, the Arnell Group created an innovated
TV spot entitled "Marilyn" starring
actress Carole Bouquet sitting amidst the crowd
of theatergoers. When she splashed on the enticing
fragrance of Chanel No. 5, the actress morphed
(via modern video technology) into the image of
Marilyn Monroe who began to sing "I Wanna
Be Loved By You." The people in the theater
were favorably impressed at the transformation.
In 1980, when Chanel No. 5 was selling at $120-an-ounce,
the Doyle, Dane Bernbach ad agency created a surreal,
sexually charged commercial entitled "Share
the Fantasy." The commercial showed a woman
disrobing by a blue swimming pool at a chateau
in the South of France while a muscular male swam
towards her reclining, waiting body. A female
voice then announced "I am made of blue sky
and golden light, and I will feel this way forever"
quickly followed by a male voice softly saying
"Share the Fantasy."
Forever Krystle - Fragrance inspired by the prime
time soap DYNASTY/ABC/1981-89. John Forsythe and
Linda Evans plugged the perfume named Forever
Krystle based on their Blake Carrington and Krystle
Carrington characters. Selling for $9.75 a bottle,
this tantalizing TV fragrance created by Yves
St. Laurent (he also made a men's cologne called
Carrington) sold more than 6.5 million dollars
in 1985. As Linda Evans said in the commercials
"A woman's scent is her identity." Joan
Collins who played the wicked bitch Alexis Carrington
hawked her own fragrance appropriately enough
called Scoundrel. Other celebrities hopped onto
the merchandising bandwagon with their own fragrances.
Elizabeth Taylor pushed Passion at $160.00 a bottle
and later White Diamonds; Cher unveiled Uninhibited;
Mikhail Baryshnikov manufactured Misha for women;
and Julio Iglesia introduced Only in May of 1989.
Elvira (Cassandra Peterson) the vampish horror
show hostess hawked a perfume called Evil Her
perfume was developed without animal testing and
contained no animal ingredients. The profits were
donated to People for Ethical Treatment of Animals
(PETA). In 1991, Victoria Principal (of DALLAS
fame) followed suit with an animal free line of
cosmetics called Principal Secret. A tongue-in-cheek
article in TV Guide (2/10-16/1996) reviewed such
fragrances as MP (Melrose Place), Mariel by H20
Plus (Central Park West), Amphibia, Pour Homme,
Femme, et Frog (Kermit the Muppet). In the fall
of 1998 Miss Piggy introduced her own fragrance
called Moi. No animals were used in the testing
of this perfume, just lawyers.
Hey You - Perfume created by Oldbat perfumes for
a skit on SATURDAY NIGHT LIVE. As the ad said
"Not all women are looking for Mr. Right.
Sometimes they just want a little company...Just
one whiff does the trick. Hey You for the special
someone you never expect to see again. Hey You,
the perfume for the one-night stand."
Jungle Gardenia - Perfume made by Tuvache and
given away by Bob Barker as a consolation prize
to the losers on the daytime quiz show TRUTH OR
CONSEQUENCES/CBS/NBC/1950-58.
MMMM - The favorite perfume of Thalia Menninger
(Tuesday Weld), the girl of Dobie Gillis' dreams
on the sitcom THE MANY LOVES OF DOBIE GILLIS/CBS/1959-63.
"MMMM" perfume cost $18 an ounce but
unfortunately, Dobie Gillis (Dwayne Hickman),
the son of a grocery store owner didn't have the
bucks to buy the perfume for his favorite babe.
To his dismay, Dobie's competition.
the spoiled millionaire Chatsworth Osborne, Jr.
(Steve Franken) could easily purchase Thalia her
fragrance.
Mr. Musk - Aftershave used by Arthur "Fonzie"
Fonzarelli (Henry Winkler) on the sitcom HAPPY
DAYS/ABC/1974-84. "I wanna tell ya,"
Fonzie once said, "a few splashes at night,
chicks turn off the lights...it is a killer!"
On the same episode, the Fonz developed an allergy
to girls and sneezed whenever one got to close
to him.
Fortunately, before running away to a mountaintop
hermitage, Fonzie discovered that the combination
of his Mr. Musk aftershave with the cheap $7.00
perfume that his dates wore was the caused of
all his problems. When the two combined, a chemical
reaction gave off a faint smoke that made him
sneeze. "I always wondered where the smoke
came from...I always thought it was friction,"
said Fonzie Thrilled with the discovery, he yelled
"The Fonz is cured!" and the neighborhood
was soon filled with the cries of thankful young
woman echoing the good news.
Moustache - The favorite cologne (that drove the
girls wild) worn by professional photographer
and confirmed bachelor Bob Collins on the sitcom
LOVE THAT BOB/NBC/CBS/1955-59. One of Bob's beautiful
but marriage-minded models, Shirley Swanson (Joi
Lansing) battled back by wearing the irresistible
perfume scent called "Bachelor's Doom."
Only You - On the episode "Only You"
of the rural drama NORTHERN EXPOSURE/CBS/1990-95,
town deejay Chris Stevens (John Corbett) suffered
from a rare but periodic affliction.
It seems the men in his family emitted a seductive
sexual scent which caused all women to lust after
him. Anticipating the yearly pheromone fest, Chris
settled back for the onslaught. What he wasn't
ready for was optometrist Dr. Irene Rondenet (Caitlin
Clarke) who was passing through the town of Cicely,
but not throwing passes at him. Intriqued at her
indifference, Chris ignored all the women who
wanted him and pursued the only one who didn't.
In the meantime Dr. Joel Fleischman (Rob Morrow)
began a study of Chris' fascinating biological
phenomena. TRIVIA NOTE: On the sitcom SEINFELD/NBC/1990-98
Cosmo Kramer (Michael Richards) possessed an animal
attraction known as "Kavorka" that seemed
to work only on Latvian Orthodox nuns.
Perfume Pretty Barbie - In 1988, the makers of
the Barbie doll introduced this fragrance for
children to wear. A separate line of dusting powders,
hand and body lotion, and shampoo were sold separately.
"Perfume Pretty Barbie" was created
by Barbie's longtime beau, Ken (a la DYNASTY'S
Blake Carrington) as a symbol of his love.
Revenge - Love fragrance featured on the sci-fi
series LOIS & CLARK: THE NEW ADVENTURES OF
SUPERMAN/ABC/1993-97. Just a one percent solution
of this animal-based scent broke down a person's
inhibitions. When a jealous scientist (Morgan
Fairchild) discovered millionaire industrialist
Lex Luthor (John Shea) preferred reporter Lois
Lane (Teri Hatcher) over her, she sprayed Revenge
on all of the employees of The Daily Planet newspaper.
The resulting love orgy caused chaos in the newsroom,
a slew of sexual harassment lawsuits and Lois
to fall head over heels in love with Clark Kent
(Dean Cain). Fortunately, the perfume's effects
wore off after 48 hours.
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